by Krizia Arcangel, VERA Files
Every election season, candidates running for various electoral posts hire composers to come up with jingles for their campaign. Jingles with a catchy melody can help voters easily remember a politician’s name.
Lloyd Luna, a composer who has written campaign jingles for candidates in previous elections, says that a well-written song can create a “Last Song Syndrome (LSS) effect” in voters. But although having a jingle is part of a politician’s strategy, it does not necessarily lead to victory, he adds.