Sunday, February 17, 2013

Campaign jingles all the way

by Krizia Arcangel, VERA Files
Every election season, candidates running for various electoral posts hire composers to come up with jingles for their campaign. Jingles with a catchy melody can help voters easily remember a politician’s name.
Lloyd Luna, a composer who has written campaign jingles for candidates in previous elections, says that a well-written song can create a “Last Song Syndrome (LSS) effect” in voters. But although having a jingle is part of a politician’s strategy, it does not necessarily lead to victory, he adds.