Friday, July 6, 2012

Kopi Talk Building futures where the past comes alive

Manila, Philippines - Aptly called “Bee Gan,” by its original Fujian settlers, meaning “Beautiful Shore,” Vigan has been declared a World Heritage Site by UNESCO, because here, the past never went away. It is here that the real estate brand with the widest geographical reach is going to fulfill the dreams of Filipino families… introducing Camella Metro Vigan.

Camella is the subsidiary catering to the mid-market segment of Vista Land & Lifescapes, the country’s largest homebuilder. In over 37 years, Camella has built high-quality homes and exquisitely themed communities across our islands – each one carrying with it Vista Land’s expertise in space planning, carefully thought out designs, and an innate knack for selecting the most accessible and attractive locations.

Through Communities Philippines, the marketing and corporate vehicle by which Vista Land offers residential properties outside the Mega Manila area, Camella has been building houses and developing communities in the provincial areas in the affordable, middle and upper middle income segments under the Lessandra, Camella and Crown Asia brands, respectively. To date, Camella has built more than 250,000 homes and maintains a powerful presence in Mega Manila and 28 other key provincial destinations, including 56 cities and municipalities.

Addressing dreams

Like its mother company, Camella understands that it is the ultimate dream of every Filipino to have a home of their own. In a 2011 study by Colliers Research, the group came out as the runaway leading homebuilder in the country with the widest geographical reach. With its immense selection of lots only, houses and lots and condominiums, Camella has been creating master planned communities and “cities” in key locations all over the country. With Camella Metro Vigan, both Vista Land and Camella have answered the call to build more homes and communities beyond the national capital region.

“By expanding massively in the North, we like to think that we are keeping our promise to Filipino families: That is to build a home for every Filipino,” according to Camella head of operations for Northern Luzon, engr. Dante Julongbayan. He continues with, “With presence from Bulacan up to Tuguegarao, Camella is dominating the North and there’s no sign of slowing down. We fully intend to maintain this dominance. We owe it to every hard-working Filipino.”

Catering to the present

Crucial to selecting sites for its communities is accessibility. Camella understands that to be able to live fully, one needs to be close to one’s place of work as well as centers for business, education, worship, and leisure. Vigan’s Camella sits on a beautiful 15-hectare property in Barangay Cabaroan in the Municipality of Bantay. A short trip over the graceful Govantes river – one of the three great Ilocos Sur rivers that enfold the capital city – and one is in the heart of historic Vigan where Plazas Salcedo and Burgos, the exquisite St. Paul’s Cathedral and the nearby Calle Crisologo and Plaridel Street have been the center of the Bigueños lives for centuries. Here, amidst the museums and ancient houses, one is thrust back to centuries and lives long gone, but still remembered, and still honored.

Beyond holding the past sacred, Camella Metro Vigan responds to the needs of today’s Filipino families as well. Conveniently located right on the national highway, the community has easy access to the provinces top educational establishments including Bantay East, Old St. Paul College, Divine World College, Ilocos Sur Community College, the University of Northern Philippines, Vigan Central School, Burgos Memorial School, and Sta. Catalina. In case of an emergency, or the need for some medical attention, Lahos hospital and the Metro Vigan Coop hospital stand very nearby. Of course, being in close proximity to the city’s center gives one quick access to the fire station, government centers, banks, public markets, and, to enjoy the lifestyle typical to today’s city dweller ­– malls, restaurants and bars as well.

A gem in the Vista Land and Camella series of communities, Camella Metro Vigan artfully pays tribute to the our past while it responds to our need to dream for the future. For more information, call (02) 584 1182 or +63917 857 6494 for Direct Marketing, +63915 773 7007 for Camella Metro Vigan, or log on to for more information