Philippine newspaper readership is only target at a certain segment of the population mostly the middle and upper class of the consumer because of the affordability. Although, TV advertisement would create wider audience and market but it have to be a later stage, with well established brand name like Joillie Bee had been very successful engaging TV media because of their years of established retail, channel network and product accessible capacity. Radio Station marketing seems to be a favourite among the general business strategy here. People here are Big Fan of radio almost 90% age 13 and older tune in to radio for information entertainment over the course of each and every week.
Data information source from Geovisual Solution, Inc NRS 2007
2 comments:
is it available in manila?
Sure, but they had many different stations, better to put your marketing worth on the station which is more dynamic and large based of customers and advertiser. Call it wisdom of the group.
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