Growing demand from customers hooked on freshness of local fish
CUTTING UNCERTAINTY
Foreign supply is full of uncertainty. If there is...a shortage of fish, they (other countries) will cater to domestic demand first. It is best we support our local production, so we are less dependent.'
Mr Chong Wee Cheong, chief executive of the Prime supermarket chain
Locally farmed fish on sale at a Prime supermarket in Jurong West. Singapore farms together produced 5,689 tonnes of fish last year. -- ST PHOTO: BENJAMIN NG
MORE than ever, the catch of the day is now coming from a local farm.
As consumers get hooked on local seafood produce, supermarket chains like Sheng Siong and FairPrice are buying more fish stocks from local breeders.
Sheng Siong now sells 400kg of live local fish a day, up from 100kg two years ago.
