Over the years, there has been extensive media coverage about the health benefits of wine, particularly red wine. "Red wine produced from red grapes are well-known for their potential heart health benefits," says Pauline Chan, senior dietitian at The Nutrition Place. "A lot of research has also shown that flavanoids and other anti-oxidants present in red wine could play an active role in reducing the risk of heart diseases, if taken in moderation,So while red wine does have beneficial qualities, the important thing to remember is that, moderation is key (one drink a day for women and one to two drinks a day for men). Otherwise, its health benefits can be overshadowed by excessive intake of the drink. In Philippine they also produce all kind of red wine locally and export. In Philippines, with a population of 91 million, has traditionally been a beer consuming country, due to domestic breweries such as San Miguel Corporation and Asia Brewery. However, there has been a noticeable shift to wine, as there has been an increase in wine appreciation and consumption in the past years. Ten to 15 per cent of this market (mostly the upper and middle income class) is Australian producers’ target market and this demographic is primarily located in the two main Philippine cities of Manila and Cebu.
Market share estimates in terms of volume
Type Price range per (750ml) Price range per (750ml) Share
Philippine Peso (PhP) Singapore Dollar ($S) 1: $31.60
Budget wines PhP250 and below S$7.80 60%
Mid-priced wines PhP250 - 500 S$7.80.25-A$13.50 25%
Premium wines PhP501 - 999 S$12.50-S$28.00 10%
Ultra-premium wines PhP1000+ S$32.00+ 5%
(Source: Industry contacts)
Opportunities
While the wine market in the Philippines is small in comparison to other Asian countries, demand is continually growing. Budget to mid-price wines are the more popular for the mid professional as price is still an issue for and the key factor in the purchasing decision in the Philippines. In addition, there is a small but active expatriate community that seek wine for their own consumption.There’s always a ready market for wines.
Opportunity areas in the Philippines wine industry include:
When you get private label rights, OEM label resell rights) to a product, it means that not only do you get the right to resell the product to your customers and keep 100% of the profits, you ALSO get the right to distribute the product and usually you're allowed to put your company logo or name for the product as a distributor in your region or countries
- still wines (one varietal or blended) – white and red
- sparkling wines
- mass wines
- flavoured alcoholic beverages
- Chinese Wine
- A range of different outlets including major supermarkets (eg. Rustan’s Supermarket, Shopwise, Landmark, Robinson's, S&R Membership Shopping, SM Supermarkets,Family Choice), specialty stores, wine shops (Wine Depot, Ralph's, Titania's etc), delicatessen shops (Santi's, Terry's Selection, Dinelli) and some convenience stores. Specialty wine shops are often run by importers and some carry hundreds of labels sourced from several countries (including France, Italy, Spain, Australia, USA, Mexico, Argentina and Chile). Industry sources indicate that these distribution networks make up 10 per cent of sales.
- Fine dining restaurants and high end drinking
establishments, including wine bars, bars and entertainment outlets
(eg. nightclubs). Nightclubs can be a key distribution channel for
imported wine. These outlets commonly sell house wines (pouring wines)
and bottles ranging from standard wines (Vin Ordinaire) through premium
quality Old World and New World wines. This grouping makes up around 90
per cent of sales.
Popular wines in Philippines Gonzalez-Byass Altozano Blanco 2006 Php29,378.66 - Andalucía Verdejo Sauvignon Blanc Gonzalez-Byass Altozano Tempranillo 2006 Php10,179.25 - Andalucía Tempranillo
Gonzalez-Byass Vilarnau Rosado 2006 Php40,061.81 - Andalucía Trepat Pinot Noir
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