MANILA, Philippines - GMA International announced that its two cable channels are now available to Filipino viewers in Central Florida counties Brevard, Flagler, Lake, Marion, Orange, Osceola, Seminole, Sumter, and Volusia.
The firm said Bright House Networks had launched international channels GMA Pinoy TV and GMA Life TV last March 10.
Bright House Networks is the sixth largest owner and operator of cable systems in the U.S. and the second largest in Florida with technologically advanced systems located in five states including Florida, Alabama, Indiana, Michigan, and California.
GMA Pinoy TV is the flagship international channel of GMA Network which features top-rating news and public affairs shows and entertainment programs from the Kapuso Network.
On the other hand, GMA Life TV is the network's second international channel which brings to spotlight the Filipino's colorful culture through a dynamic mix of television genres - news, entertainment, and lifestyle features.
"We are excited that we now have the chance to reach out to Filipino-American viewers in Central Florida via Bright House Networks. We are honored to share with them our highly innovative and top-rating Kapuso programs through GMA Pinoy and GMA Life TV," said GMA International vice president and operations head Joseph T. Francia.
He added that "we look forward to a successful partnership with Bright House Networks in serving the Filipino-American community in this part of the US."
For his part, Bright House Networks Executive Vice President of Cable Operations Kevin Hyman said that "Bright House Networks is pleased to offer GMA Networks' programming to our customers. Their award-winning news and public affairs offerings are extremely popular with our Filipino viewers."
Bright House Networks serves more than 2.4 million customers who subscribe to one or more of its video, high-speed data, and voice services.
GMA Pinoy TV is fast becoming the preferred channel of Filipinos in the United States. Its projected worldwide subscriber base as of the end of 2010 totals 274,000 or 1.8 million viewers.
GMA Life TV, in turn, has about 125,000 subscribers or about 800,000 viewers worldwide.
GMA New Media Inc. (GMA NMI), a subsidiary of GMA Network, has joined forces with Top Gear Philippines and BMW for the interactive launch of the new BMW X3.
Through the wonders of Augmented Reality (AR), readers can explore the versatility of the BMW X3 in 3D as featured in Top Gear Philippines' March 2011 issue.
The two-page spread includes a marker that would trigger the AR experience on the microsite www.bmw.com.ph/X3ar and enable readers to take the vehicle for a drive.
Augmented reality provides a view of real-world elements that are enhanced by digital information, such as text, images, and videos. GMA NMI, a multimedia technology solutions company, is taking the lead in advancing the use of AR technologies in the Philippines.
"AR is not just a better way of seeing the brand. Its main objective is to allow the consumer to experience the product without the actual product being there," GMA NMI Senior Vice President Dingdong Caharian explained.
BMW is excited with the creative possibilities of AR in its marketing initiatives and its local distributor has commissioned GMA NMI to produce a series of advertising campaigns using AR and 3D technology.
"In the course of the worldwide 3D hype, we at BMW are always on the look-out for the latest technology; hence, we decided to incorporate Augmented Reality in the new BMW X3 Launch campaign," said Asian Carmakers Corporation President Maricar C. Parco. (JAL)
