MANILA, Philippines - The International Air Transport Association (IATA) has appointed Maunu von Lueders as Regional Vice President for Asia-Pacific based in Singapore.
Asia-Pacific is the world's largest aviation market. Its 26% share of travel will grow to 30% by 2014, when 1 billion passengers are expected to travel within the region.
A Finnish national, von Lueders has served as CEO of two international carriers, JetLite in India and Nordic Airlink/FlyNordic in Sweden. His aviation career began with Finnair where he worked until 2001 in various positions including general management, sales & marketing, commercial partnerships and international relations.
Von Lueders has also worked with the oneworld global alliance as Vice President of Sales.
"He brings extremely rich experiences in all facets of the aviation business. This will help IATA to deliver its critical agenda of industry projects in the dynamic Asia-Pacific region," commented Giovanni Bisignani, IATA's Director General and CEO.
"The industry's future is being built today in Asia-Pacific and I am confident that Maunu's leadership will ensure that IATA's global experience continues to play an important role in the region's development."
"I'm excited to join IATA and look forward to contributing to the development of Asia-Pacific aviation," von Lueders remarked. " I have always been fascinated by this region, which is taking on increasing importance as aviation's center of gravity continues to shift eastward."
"With the IATA Asia Pacific team, my priority is to deliver regional leadership on global industry challenges. These include improving service and cutting costs with Simplifying the Business, building on the success of the IATA Operational Safety Audit with the IATA Safety Audit for Ground Operations, and delivering on the industry target to tackle climate change with a 50% net reduction in carbon emissions by 2050 compared to 2005."
The mission of IATA is to lead, represent and serve the airline industry. IATA brings together some 230 member airlines, including the world's largest. Flights by these airlines account for 93% of all international scheduled air traffic.
