Imp.: Impressions, or the number of times your ad has been shown to users on the site. Clicks: The number of times users have clicked on your ad on the site. CTR (%): The click-through rate for your ad, calculated as the number of clicks received divided by the number of impressions. Avg. CPC: The average cost per click for this ad, calculated as the amount spent divided by the the number of clicks received. Avg. CPM: The average cost per thousand impressions on this ad, calculated as the amount spent divided by the the number of clicks received. Spent: The total charges accrued by this ad.
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