Hi Jillian Renee Roque
The market climate of organic food in Singapore is growing by leaps and bounds every year with the growing onset of the awareness of healthy eating Organic food in Singapore has a small albeit loyal following. It is because of this, traditional organic suppliers in Singapore have always kept the prices high in order to compensate for the short shelf life and the small niche crowd. Therefore having a strong marketing strategy is essential in the products success. In Marketing Mix, also known as the 4 P's of Marketing, is the combination of product, price, place (distribution), and promotion. However, in Singapore I would like to add another P that is personal touch and some street smart common sense approach. Like Singapore a multi-racial country Singapore offers the cultures of three ethnic groups: the Chinese, the Malays and the Indians. What can be more rewarding than seeing three Asian communities in one destination?
Indeed, the descendants of Asian immigrants have made Singapore a melting pot of cultures, where age-old traditions, religion still hold sway. the element of sensitives toward different race is an important assets and essential skill to be incorporated in your marketing strategy, for example selling to our Muslim friends pork and non halal items is a "no no" situation. It would be an advantage, if your organic is food is certified halal that would definitely increase your market share. As for the Chinese there are always very busy, lengthy sales pitch and presentation during the first sales visit might not be a good approach to most Chinese businessman, patience is the virtue here and they are very cautious buyer would not easily commit on the spot, they have wide connection worldwide as most of the big player are in the business, so it good to know who you are dealing with. Lastly, The Indian are a very focus group buyer and seller, they know what they want and are also connected in most of the as an importer and exporter most of the products.
I still remembered a joke during in the army days, it just matter of perception from different race when pose with the same question. So we are encourage to so called "wear the other party shoe" and try to see it from the other perceptive. In Singapore racial harmony is the up most priority in the government strategy of peace and harmony to attain a business stability environment.
3 recruits - Chinese, Malay & Indian are at the army supply base to collect
underwear. The sergeant was there to aid the supplies.
Sergeant: Hei Ah Beng! How many underwear you need ah?
Ah Beng: (thinks a while) 7 sasen(sergeant)!
Sergeant: (puzzled) How come so many?
Ah! Beng: Mon, Tues, Wed, Thurs, Fri, Sat & Sun. One day one.
Sergeant: (to Malay recruit) Eh Mat! How many underwear?
Mat: (without hesitation) 6 sargen!
Sergeant: (curious) How come six?
Mat: Mon, Tues, Wed, Thurs, Sat & Sun. Friday I wear sarong.
Sergeant: (to Indian recruit) Dei Tambi. How many underwears dah dei?
Tambi: (very confidently) 12 Sarjen !!!!
Sergeant: (shocked & fell to the ground) Why you need so many for?
Tambi: January, February, March.....One month one.
High Pricing might invariably turns away a lot of first time buyers who wants to try organic food in Singapore. To increase your market share, a good strategy is to price your organic food in Singapore competitively. A good gauge for a competitively pricing of Singapore organic food would be at 50 percent or less compared to the price of conventional, non-organic food By using smaller packaging sizes as well as attractive packaging covers, you stimulate and attract attention to your product.
In addition to that, you can also state and explain the benefits of your organic products to the consumers. Why smaller packaging sizes ? Small packaging sizes subtly encourages first time consumers to pick your product up and try it. Like they say don't try won't buy. Like our organic kalinga coffee we do give sample for our customers. In conclusion, organic food in Singapore is a growing trend and will continue to do so as people get more educated about how their choices of food affect their health of not only themselves, but their families. hope that you find the answer to lengthy. Cheers
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