However, having the ground experience and manage an agricultural business is totally different picture. The best business and idea is having both as I called it Agrictechentrepreneur a phrase that giving myself for those who don't take short cut get to know the basic that not every seeding you planted on the ground would yield result. Although some country had established sugar as a major products in trade and commerce, created wealth, spawned development, gave employment, and often enriched its major players. In so doing, it created both political friends and social enemies; and its complexities, often misunderstood, in later years destroyed its reputation and maligned its modus operandi.
Sugar demand for the future, considering price elasticity, comparative trends in other developing economies, and population growth indicated that the consumption of sugar, in raw sugar terms would grow by 3.3% to 4.3% in the year 2000. Furthermore, looking beyond to the year 2010, it was possible that local consumption would reach a high and also might in for a downtrend if they is over supply.
In the real life situation
1. How many sugar mills in the country are operational ?
2. Whether rated capacity indicates that most mills are of an economically viable size subject to sufficient cane supply and Grinding capacity to operate ?
3. Is the mill performance has also been on a downward trend due to poor quality of cane and lack of cane supply. In some cases, this has been the result of obsolesce and disrepair of the mill itself.
4. Will mechanical time efficiency and over-all mill recovery have improved due to upgraded equipment, the problem of capacity utilization caused by low cane supply has taken its toll ?
5. It has been determined worldwide that forward integration is not a part of the sugar business, and that manufacturing candies or bottling beverages is not a necessary direction for sugar mills and refineries, only an investment option?
6. Little did it expect at those times that many countries like Thailand,China,Philippine and other countries would embark on a major investment and development program for sugar and would take such bold steps to stimulate further its already efficient industry !
So will Wilmar aim to grow ?
Under the leadership Kuok business persona that manifests itself in his successful companies and dealings. His business legacy is based on the basic values of integrity, loyalty and discipline together with a commitment to hard work and excellence that have been the pillars of success for the Kuok group. `The key to Robert Kuok's success is his gut feeling for business and loyal and honest employees,' some of Kuok's senior executives of the Malaysian operations have been with the group for decades an reputable distributor of rice, sugar and flour as well as general trading merchandise and cold storage.

(From left) Mr Francis Heng, CFO of Wilmar International, Mr Martua Sitorus, COO of Wilmar, Mr Kuok Khoon Hong, chairman and CEO of Wilmar and Mr Ian Glasson, CEO of Sucrogen at a briefing at Shangri-La Hotel. Wilmar identified sugar as another core business when it agreed to buy Sucrogen, Sydney-based CSR's sugar business. -- ST PHOTO: NEO XIAOBIN
AGRI-FOOD giant Wilmar International intends to use its purchase of Australian firm Sucrogen to jumpstart its plans to build a world-class sugar business.
WILMAR INDUSTRIES, INC.: International Competitive Benchmarks and Financial Gap Analysis (Financial Performance Series)
Chief executive officer Kuok Khoon Hong told a briefing yesterday that Wilmar saw sugar was a key commodity with huge potential.
He said the A$1.7 billion (S$2 billion) purchase of Sucrogen - the No. 1 exporter of processed sugar in Australia and the No. 2 exporter of raw sugar - was just the start.
WILMAR INDUSTRIES, INC.: Labor Productivity Benchmarks and International Gap Analysis (Labor Productivity Series)
Wilmar also wants to turn a 200,000 hectare site - more than three times the size of Singapore - it has been offered in Papua province into a huge sugar plantation.
This development will kickstart its plans to build a world-class sugar business in the grassland area of former Irian Jaya province. Mr Kuok told the briefing at the Shangri-la Hotel that if Wilmar was 'to maintain our fast growth, we need to develop other profitable operations'
AGRI-FOOD giant Wilmar International intends to use its purchase of Australian firm Sucrogen to jumpstart its plans to build a world-class sugar business.
WILMAR INDUSTRIES, INC.: International Competitive Benchmarks and Financial Gap Analysis (Financial Performance Series)
Chief executive officer Kuok Khoon Hong told a briefing yesterday that Wilmar saw sugar was a key commodity with huge potential.
He said the A$1.7 billion (S$2 billion) purchase of Sucrogen - the No. 1 exporter of processed sugar in Australia and the No. 2 exporter of raw sugar - was just the start.
WILMAR INDUSTRIES, INC.: Labor Productivity Benchmarks and International Gap Analysis (Labor Productivity Series)
Wilmar also wants to turn a 200,000 hectare site - more than three times the size of Singapore - it has been offered in Papua province into a huge sugar plantation.
This development will kickstart its plans to build a world-class sugar business in the grassland area of former Irian Jaya province. Mr Kuok told the briefing at the Shangri-la Hotel that if Wilmar was 'to maintain our fast growth, we need to develop other profitable operations'