Manila, Philippines - It is often said that behind every brand is a distinguished standard of quality. That each one exists and dominates not just for the sake of being, but because of the unique set of values that it stands for to the consumer. In the realm of elite residential living, one of the undisputed brand names remains to be Trump. For decades Trump-branded properties worldwide have maintained their status as the standard bearer of true luxury living.
The newest addition to this illustrious roster of Trump-branded developments is the first to be erected in Asia in this decade. Rising in the capital city of the Philippines, Trump Tower Manila will be delivered by top real estate firm Century Properties Group Inc. in 2016.
Many perceive that such an undertaking is a milestone for the Philippines, as it underscores a vote of confidence by the international sector for the country’s strong potential of becoming an international destination, the center of winning properties and more so, as an ideal place of residence for global citizens.
On July 26, Donald Trump Jr. and Eric Trump arrived in Manila to grace the official launch of the property. Their arrival marks Trump’s affirmation of the development’s significance in this part of the world.
Announced in September 2011, Trump Tower Manila is a $150-million, 56-storey residential development that is owned and developed by Century City Development Corp., a member of Century Properties Group Inc., with the brand name and mark under license from the New York-based Trump.
In March, the Trump Tower Manila showroom in Makati opened to by-appointment viewing. In late April, the development received two highly coveted Asia Pacific Property Awards in Kuala Lumpur, Malaysia: the Best Residential High-rise and the Best High-rise Architecture titles in the Philippines category. A few days later, in early May, Century Properties reported that 67 percent of the more than 220-unit residential tower has been sold.
“We are overwhelmed with the tremendous success of this project in such a short time. Trump Tower Manila has already received accolades even prior to breaking ground which is an incredible accomplishment further showcasing the strength of the local market and its increasing demand in the ownership of luxury real estate,” said Eric Trump.
Robbie Antonio, Century Properties managing director and Trump Tower Manila project head said: “The fact that a Trump-branded development is rising in the Philippines is a testament to the increased confidence of the international sector in our country’s potential to become a world-class destination. As a standard bearer of excellence in residential living, Trump Tower Manila also positions the Philippines as the ideal place of residence for global citizens.”
The project’s inaugural included a press briefing with the local and international media, a groundbreaking ceremony, and an evening reception exclusive to the owners and investors of the project.
Also part of the Trumps’ itinerary was a visit to a scheduled medical mission in Manila by Operation Smile Philippines, a non-profit organization that conducts surgeries for children with cleft lip and cleft palette deformities.
Robbie Antonio is the Chairman of Operation Smile Philippines’ Development Committee while Donald Trump Jr. sits as a Board Member of Operation Smile in the United States.
Eric Trump, for his part, is the active founder of the Eric Trump Foundation, a charity organization dedicated to improving the lives of children battling debilitating medical conditions.
Similar to the previous events organized by Century Properties, Operation Smile Philippines is the beneficiary this year of several Trump Tower Manila functions that are intended to raise funds for the organization’s 30th Anniversary Missions in November and December.
“The Trump Tower Manila event is a celebration of the project’s success, the market’s phenomenal reception to the property and the arrival of the Trump brand to the Philippines. We honor this occasion by giving back to the children of Operation Smile,” Robbie Antonio shared.
Century City is the flagship development of Century Properties. It is a 3.4-hectare masterplanned property in Kalayaan Avenue, Makati City, Philippines.
Century City will comprise luxury residential towers, a medical-IT building, offices and a retail center.