In Philippine I meet a few business associate who have 20 hectare of land looking for jointly venture to develop especially on area like ORGANIC farming. Similarly, in Baguio I got to know this company that sell wide variety of lettuces and different vegetables, Laura's Farm is set apart from the others by choosing to go the organic way. With restaurants as the initial customers, business was going great as a home-based salad business that has developed from only producing two varieties to now, eleven varieties. In November of 2004, while in Baguio, Tinette Jilin with the prodding of her mother Tessie, started to entertain the idea of setting up her own farm. With the vision of the farms she would pass by through the scenery of Malaga and Seville in Spain, she made a few calls and eventually found a contact to a consultant for vegetable farming. Using the idle land of her grandmother in San Pablo, Laguna, she launched into this business venture of hers. The organic farm was to be called "Laura's Farm" after her family's matriarch. This home-based business also echoed Tinette's passionate view on promoting a new lifestyle of healthy living highlighted by eating organic greens. With salads moving along, gourmet sandwiches followed and just recently, a full catering service of healthy home-prepared food is now in operation. Full steam ahead, Tinette continues to reach more people by sharing her advocacy of healthy living most especially by eating organic lettuce. The private sector should also look into tapping Philippine by developing a jointly raw material cost control creativity and ingenuity in the processes and systems, products and services. You can take a page out of one of the Philippines‘ leading business conglomerates, San Miguel corporation carries the San Miguel beer brand names one of the most formidable players in the Philippine food and beverage industry that also a priority is the thriving outsourcing model have the most widespread and successful application of third party arrangements like the broiler which has been running for more than 40 years and covers all of the 1,300 contract farms nationwide.
SMFI’s poultry business is allowing consumers more opportunity to exercise their choice in choosing a product and the quantity they prefer. Their market research has assisted in helping the company decide on the Magnolia Chicken Station – a concept inspired by the traditional wet market ‘tingi’ system where chicken parts are laid out and consumers select the exact quantity and number of parts required. Magnolia gave it new life by branding the products, conveying quality, hygiene and freshness and presenting a wider variety of chicken cuts than normally available. At the end of the day, the raw material cost will determine your costing like Singapore; are subjected to a constant bombardment of messages that focus on the global market dynamics and the supply, demand, consumption and pricing mix of raw materials so much so that it has become impossible to avoid the issue.I am just saying that by jointly developed with local farmer at the end of the day, stability of raw material supply is absolutely critical when a CEO of a firm mentioned that "We can maximize our margins depending on raw materials price, provide one's can control the raw material price !
Temasek unit studying feasibility of jointly developing food zone
By Lee Yen Nee
SINGAPORE could gain access to a major new source of meat, fruit and vegetables if a massive new farming project in north-eastern China takes off.
At 1,450 sq km, the China Jilin (Singapore) Modern Agricultural Food Zone will be more than twice the size of Singapore and will produce everything from pork, beef and dairy products to rice, strawberries and ginseng.
The ambitious multibillion-dollar project is a collaboration between the Jilin city municipal government and various Singapore agencies.
Chief among them is Singbridge International Singapore, a wholly-owned subsidiary of Temasek Holdings, which yesterday signed an agreement with the Jilin Municipal Government to study the commercial feasibility of jointly developing the food zone.
The study is expected to take nine months to complete and if the project is given the green light, Singbridge and the Jilin municipal government will jointly invest in the food zone, which will take 15 years to build in three phases.
Singapore has yet to reveal the potential size of its investment in the project, but Jilin officials said yesterday that the Chinese expect to sink in a total of 110 billion yuan (S$22.7 billion).
Food and Beverage Cost Control
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