THE Media Development Authority of Singapore has launched a two-part reality based television series featuring well-known producer Ashok Amritaj.
Entitled 'Project Pitching and Development with Ashok', or 'Project PDA' for short, the new programme aims to strengthen Singapore's ongoing ties with Hollywood and also commemorate Mr Amritaj's achievements in the international film industry.
'Hyde Park is constantly on the look out for exciting projects, fresh talent and new cinematic stories. Through this project, we hope to discover the local talent in Singapore and what they can bring to the international film-making scene,' said Amritraj.
Project PDA, to be filmed in Singapore in August, will feature contestants pitching their film concepts to a panel of judges, made up of Amritraj with leading Singapore filmmakers, and competing with each other on challenging tasks.It will be broadcast on Singapore's free-to-air channels at the end of the year.
Said MDA CEO Christopher Chia: 'Project PDA brings a touch of Hollywood to Singapore and is a result of our long-standing relationship with Hyde Park. 'With Ashok leading the panel, up-and-coming Singapore talent will be able to go beyond their comfort zones to face challenges that test both their creative skills as well as marketing and business knowhow as they compete for the chance to work with Hyde Park.'
INSIDE REALITY HIGH.(teenagers featured in 'American High' reality-based television program)(Brief Article): An article from: New York Times Upfront
Singapore first established links with Hyde Park Entertainment in May 2008, when it set up its Asian headquarters here. The partnership saw the setting up of a US$75 million (S$104.7 million) production fund for Hyde Park to acquire, develop, produce and distribute a slate of feature films for worldwide distribution.
